Our Team.

CEO & FOUNDER

Drew's specialties are in HR & Business Strategy, Culture & Employee Engagement, and Talent Assessment & Development. Clients most appreciate the clarity he brings to an organization and his ability to identify and deliver game changing talent solutions. 

When he is not working with clients or developing the next services that Craft HR can deliver, he is spending time with his family finding mountains to climb, rivers to paddle, and trails to ride.

VICE PRESIDENT, CLIENT SUCCESS

Heather is a dachshund rescue steward, outdoor enthusiast, and a seasoned leader with 20+ years of experience across the HR landscape. While highly accomplished in all aspects of HR, she has a distinguished passion for HR technology & data, process improvement, and compensation & benefits design. Heather keeps us out on the cutting edge of the HR assessment and innovating new services. Curiosity fuels her daily and life-long journey to continue learning and helping others grow to meet their potential.

DIRECTOR, SERVICES, DELIVERY, & DEVELOPMENT

Jenny brings 10+ years of experience in the gaming industry across customer support, data analytics, and live operations, along with 8 years in HR to the mix. She’s a natural problem-solver who loves collaborating on anything that involves people, process, data, and technology—emphasis on the people!
Jenny has a keen ability to craft creative yet practical communications, ranging from technical policy writing and data storytelling to visually compelling training materials.

EXECUTIVE CONSULTANT; ORGANIZATIONAL CHANGE MANAGEMENT

As an organizational psychologist, Dr. Enin Rudel creates space for employees to bring their authentic selves into the workplace. He is a thought leader and an innovator in DEI, whose approaches are rooted in emotional intelligence and dialogue. His award-winning publication: “Emotional Intelligence, Organizational Social Architecture, and Black Male Leadership”, offered the first resource for global DEI leaders on how to elevate retention and leadership of Black male executives.

DIRECTOR, MARKETING & ENGAGEMENT

Terri has held Chief Marketing Officer and VP of Marketing positions for small to mid-sized firms most of her career, which has taken her to Wisconsin, Georgia, South Carolina, and now Western North Carolina. She is currently a member of the Foothills Regional Commission Workforce Development Board and the Polk County Board of Adjustment.

Terri received her BA from Michigan State University. Her midwestern roots are further evident having grown up in Grand Rapids, Michigan and spending her childhood summers with her Grandparents in rural Minnesota. She now lives in an intentional community in the foothills of the Blue Ridge Mountains. Ask her about it - she loves to share that part of her life.

SENIOR CLIENT SUCCESS SPECIALIST

If Desi had a super-power (aside from being the biggest Marvel fanatic we know) it would be her relentless positivity and ability to organize anything. Desi’s adventurous spirit first led her across the globe to teach English in South Korea for three years. This experience developed her ability to hit the ground running, adapting to any situation and making positive impacts with every interaction.

SENIOR CLIENT SUCCESS SPECIALIST

Kim is a DIY enthusiast at home and by profession – being a skilled and creative problem-solver with 12 years in the HR field prior to joining the Craft team (in addition to being a varsity girls high school basketball coach!)  Kim exemplifies that “having a serving heart will allow you to look at your work and anything you do with a different perspective and see how you can help others succeed.”

MANAGER, TRAINING & DEVELOPMENT

Sara’s background in behavioral health and social work spurred her into HR, where she uses her focus on people to make a meaningful impact. She’s a bona fide specialist in all areas of the employee lifecycle – from acquisition, training, and development to thoughtful and inclusive engagement practices. Aside from work, Sara loves spending time outside hiking and camping with her pups, and inside building architecture lego sets!

SENIOR CONSULTANT

Peggy brings several decades of HR experience from large and small businesses across multiple industries – including private, public, and municipal – and has built a distinguished reputation in HR Leadership.  She is most passionate when connecting with people directly to achieve individual engagement, process improvement, and business outcomes. When not focusing on people, Peggy can be found out in the wild traveling, hiking, camping, reading, or spending time with family.Description goes here

LEAD CONSULTANT

Rachel has a robust HR background, from serving as a Global VP of HR to President of the largest SHRM chapter in North Carolina – not to mention being a mom of four and a skilled seamstress. No problem is unsolvable on Rachel’s watch. Her commitment to integrity and transparency are the foundation of establishing relationships of trust and understanding with new people/clients and finding effective results.

SENIOR CLIENT SUCCESS SPECIALIST

Sylvia brings a passion for people and process, with a background in hospitality management and over 10 years of industry experience. She specializes in employee engagement and streamlining HR operations, leading initiatives that improve morale and retention through communication, transparency, and having fun. Outside of work, you’ll find Sylvia baking, hanging out with her dogs, and enjoying time on the water.

SENIOR CONSULTANT, TOTAL REWARDS

Michael has an extensive 20+ year HR background working in benefits and compensation. He started his career in health insurance and then transitioned to employee benefits and total rewards.  He brings broad knowledge in working with public and private companies, including IPOs and mergers and acquisitions. Michael is enjoying semi-retirement – happily married with 3 children, 2 grandsons. and a goldendoodle, Dory.  He also loves to travel and is an avid baseball fan.  

SENIOR CONSULTANT

Janet joins Craft HR with over 25 years in HR and valuable experience in retail and manufacturing teams. She’s a compliance guru that leads with energy, integrity, and genuine commitment. When she’s not solving problems, you can probably find her at the community park, building beautiful flower gardens and enjoying nature.

PARTNER CONSULTANT, LEADERSHIP COACHING

Kristina is a trailblazing Executive Coach specializing in ADHD. She is the founder of Neurodivergent Ventures, LLC, leveraging 17 years of experience with corporate America and her lived experience with ADHD to offer unparalleled support to high achievers and neurodivergent adults. Kristina's coaching strategies help leaders navigate their paths to success, embracing their strengths and redefining their approaches to achieve their goals.